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Now that Activision is North America's biggest third party publisher, it's certainly a good time to learn about the place! Game site Gamasutra has a fascinating feature up which tracks the conception and birth of Activision. From the piece:
Crane and Miller left Atari in August of 1979 and Activision was born. They quickly began programming a development system for Activision, working out of Crane's apartment. Bob Whitehead and Larry Kaplan stayed at Atari for a short while longer before handing in their notices to join Activision.Atari soon realized their error in letting prime talent walk out the door. However, their first response was to try and sue the fledgling company out of existence, accusing them of copyright and patent infringement in a 1980 lawsuit. "Atari bought full-page magazine ads to try to paint us as criminals, when all we were doing was pursuing our chosen craft," Crane remembered. Atari's lawyers would continue to dog Activision over the next two years before their complaint was finally thrown out.
From the company's savvy early marketing to its recent triumphs, this is definitely worth a read. Like I said, it's fascinating.
History of Activision [Gamasutra]
