Kotaku
As the game industry expands, it's necessary to find a demographic to actually expand to. While much is made of the percentage of online gamers being of the female persuasion, the video game purchasing demographic is still largely a boys club.
How to attract more women to pick up a Wii remote, a SIXAXIS, an Xbox 360 wireless controller? How about hiring some developers and producers that are, you know, women? That's the thrust of Tracy Rosenthal-Newsom's take as the senior producer at Harmonix says, "If you have a diverse team, you can create a game that satisfies a much wider audience than if you have a homogeneous team."
Coincidence that games like Guitar Hero or The Sims, more female-staffed than your typical production, appeal more to women than, say, dude-fodder Gears of War? Probably not. Read on to see how the make-up of the industry is changing, and how it will continue to change, at MSNBC's report.
