Kotaku
Sanrio, who sit atop the throne of the mystic Hello Kitty cuteness empire, reached a content sharing agreement yesterday with Sega Sammy which will allow for the two companies to share characters. The news article states the agreement would be "paving the way for the mouthless feline to make her video game debut," though I doubt a character with almost 40 games listed at GameFaqs needs all that much paving. In fact Sega has already produced several HK games in Japan for the Dreamcast, including my favorite, Hello Kitty Lovely Fruit Park - the best damn fruit park game anywhere.
The two companies are also looking to strengthen their capital arrangement in the future, with Sega Sammy already owning a 13.98% stake in Sanrio.
While I can't see myself preordering a new Hello Kitty game despite owning a toaster that burns her sacred image into a variety of bread products, I wouldn't mind seeing her pop up in a Sonic game. Our spiky blue friend needs a new love interest, seeing as Cream the Rabbit is too young and Amy is a shameless pink hussy.
Hello Kitty goes gaming [Gulf Daily News via Evil Avatar]
