Ten years ago yesterday the age of the MMO was ushered in with the release of Ultima Online. While not technically the first MMORPG, it was the first one that gained a widespread audience, paving the way for games like Everquest and World of Warcraft. In celebration of this 10 year anniversary, Electronic Arts is inviting players from the entirety of the games 10 years to return to the game for free from now until October 9th using their old username and password to experience the recent changes that came with the Kingdom Reborn makeover. The in-game celebration includes special events like a monster hunt where players can win prizes like maps of Britannia, an ahnk pendant, commemorative sculpture, or a virtue armor set. All players will also receive a wand of fireworks and 10 decor tokens, whatever those might be. Happy 10th Ultima Online! May you last another 10 years with the tiny player base you have left over!

EA Celebrates 10 Years Of Ultima Online

A Decade of Groundbreaking MMO Gaming Celebrated with In-Game Activities, Special Items and "Return to Britannia" Campaign for Past Players

Redwood City, CA, September 25, 2007 - Electronic Arts Inc. (NASDAQ: ERTS), the world's leading interactive entertainment company, today celebrated the 10th anniversary of the classic massively-multiplayer online game (MMO), Ultima OnlineTM. Launched on September 25, 1997, Ultima Online broke new ground in the multiplayer game space and ushered in the modern MMO era. Anniversary celebrations include special in-game activities and rewards, plus a new amnesty program that invites former players back to experience the major game update, Ultima Online Kingdom Reborn, for free.

"Ultima Online has thrived for 10 years and achieved the status of an MMO classic, thanks in large part to the devoted player community," said Mark Jacobs, VP and general manager, EA Mythic. "We are very excited to celebrate this special anniversary with players."

In celebration of the 10th anniversary, EA is kicking off the "Return to Brittania" campaign, an amnesty program that welcomes former players to discover the gameplay and graphics upgrades implemented in Kingdom Reborn. Past subscribers in good standing will be able to play for free through October 9, 2007 by visiting www.uo.com/kingdomreborn/gamefiles, downloading Ultima Online Kingdom Reborn and logging in using their former account name and password.

During the in-game 10th anniversary celebration, players will be able to take part in a monster hunt with special prizes including an ankh pendant necklace, map of Brittania, Ultima Online commemorative sculpture and virtue armor set. Additionally, all players will receive 10 décor tokens and a wand of fireworks in their characters' inventory.