Courtesy of Kotakuite Chris, it looks like the advertising for GTA IV has begun in earnest. As in, targeting more than just you lot. These are being plastered up all over New York City, but beg the question: how are people supposed to know what it is? I know, and you know what it is, but we knew that already. Joe Public won't know. He'll think they're making another Godfather, and I will not be the one to break it to him that's not the case. You know how upset he gets when his hopes get dashed. Luke Plunkett

[Thanks Chris!]

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