Kotaku
According to website CNN Money, Google Inc. is currently in negotiations to purchase Adscape Media, a San Francisco company that provides in-game advertising to many major companies. This is just another in a long line of bids by Google to buy up companies so they can stretch their advertising presence in as many types of media as they can. If the Adscape purchase goes through, it would mean that Google would be able to deliver in game ads over the internet, directly into the games. How exactly that would work, I'm not sure, but don't be surprised if you wake up one day to find a big ole' Google Billboard staring you in the face when you load up your favorite game.
Google may buy video game ad firm [CNNMoney - Thanks, Voldtaengler]
