You might think that video game marketing is easy, but it's not. It's hard. Sisyphean sometimes. At this stage in the advertising game, marketeers really only have three tactics—scantily clad ladies, alternate reality games, and cars decorated with game logos. German marketing teams who didn't want to pull a creativity muscle clearly opted for the easiest two of the three, sometimes combining them for maximum impact.

With short shorts and body paint in full force, cars may look like they're underrepresented at the Leipzig Messe. Wrong! They're everywhere. And there are a lot of Volkswagens.

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