One cool thing that Activision is doing is pulling people out of the crowd to play Guitar Hero 2 on stage. If they can face the public ridicule and manage not to blow note after note through the nervous trembling of their pudgy, grease-moist sausage rolls, they get a free Guitar Hero 2 t-shirt. You can see that they are playing a co-operative duet: one player rhythm, one player lead.

Me? I'm PRESS. I just went up to a homoerotic booth babe and coldly demanded a t-shirt. With a wink and a sailor, he handed me one in five seconds flat. Power of the press! Florian Eckhardt

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