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Breaking: Adults Play Video Games

Heard the latest? "Video games aren't for kids anymore" says Reuters. Had no idea! Oh yes, just look at this Nielsen/Net Ratings data:

  • 37 percent of American adults who go online own a game console.
  • 16 percent own a portable gaming device.
  • 71 percent of those adults are married.
  • 66 percent of them have one or more children.

Not only adults, but adults who have had SEX. With other people. And can prove it. Incredible. What is the reason for this, pundits? Says Nielsen's Carolyn Creekmore:

As game consoles have become increasingly sophisticated, families have incorporated them into their centralized home media centers, which include the television, digital recording device, digital music player and the PC.

Huh. And here we are thinking that video games were just played by teenagers in their basement.

Video Games Grown Up. Finally! [Reuters]

6:00 AM on Wed Mar 14 2007
By Brian Ashcraft
4,084 views
43 comments

Comments

  • They could have used IVF. Just a thought ;)

  • Married, 2 kids and a Gamer 4 Life

  • I wonder how the growing market for casual games, within th 25-40 demographic, is going to change game development. I'm 28 with a wife and kid, and the only non-flash based videogame I've played in the past two months has been Clubhouse Games for the DS.

  • @Rayzak:

    dang.

    i game 12+ hrs a day. have a xbox gamerscore of close to 20,000. did a lil wow for swhile, runescape like crazy, starcraft few years ago, diablo II still all the time and other rts on my pc.

    I have so many agmes i need to fisnish its not funny. and more comming soon. Like forza II, guitar hero II, shadowrun, mass effect, bioshock, bludragon ..... i could go on. this is going to be a good year

  • wow, what a concept. adults play games.

    we're the only ones who can afford all this hardware and software!

  • 35, been gaming since the 2600. Never married and no kids. Geek for life.

  • I wish they'd source Nielsen.... I wanna see what else the findings stated. :(

  • Image of huginn huginn at 06:13 AM on 03/14/07 *

    Inside information! Marketers be ready to tap.

    Expect Q4 to be filled with 'adult games' now.

    Of course, the industry will fail, having stuff like. "Stockmarket Sim", or "Finding bombs in Boston"

    Cause we all know games that are 'adult and grown up' do so very very well.

  • Is it not, quite simply, that all these people who have been gaming since the mid-80's and were brought up with consoles HAVE GROWN UP and are now in their mid-to-late 20's or early 30's. And they've done what nigh-on every adult does, get married, have kids, and buy a house. I don't think it's got anything to do with consoles sophistication.

  • Gaming since 1982. Doomed! DOOMED! [said Jack Thompson, although I don't remember shooting any real people....]

  • Everyone I know that started playing in the old days has kept on playing. We exchanged TV for gaming, that's all.

  • Ahaha, with other people. That's a good one!

  • Hey! I don't play games in the basement, we don't HAVE a basement. Yeah. Smoked your ass.
    No, I choose to play games either in the living room (PS2) or m'bedroom (360) which is odd, seeing as the better TV is downstairs. huh.

  • Image of jayntampa jayntampa at 06:56 AM on 03/14/07 *

    I demand DNA tests for the kids of gamer parents -- I expect the kids are mostly products of affairs.

  • Image of strider_mt2k strider_mt2k at 07:01 AM on 03/14/07 *

    40, married, two kids, online PC gamer, own a PS2 and SNES, and a DS Lite.

    No basement, but there is "my little box at the top of the stairs with my Indian rug and a pipe to share", as the song goes. (Thanks Neil)

  • thirtysomething here, no kids

    i find it odd that my coworkers can waste ~80 combined days a year (maybe more) watching TV/TIVO, and then make fun of me for playing BF2, PES5, or WOW for ~80 combined days a year.

    I'm "crazy" for having finished Okami twice. but Joey "American Idol Fan" is perfectly normal for owning two copies of Season 1 on DVD: one to watch and one MIB.

    (mint in box, for you non-nerds.)

  • 35, married, two kids and gaming (or games programming) every day.

    Love the pic -- C64, 1571 monitor, and Wico joystick. Hell, had I a basement in the 80's I'd think that was me. =/

  • 30, Married 2 kids and I play games every day.

  • Image of Robotube Robotube at 08:02 AM on 03/14/07 *

    Dude, I so played C64 in the basement as a kid. Kung-Fu Master, Karate Champ and Summer Games FTW.

    You'd never have guessed with my luxurious pasty white complexion.

  • I bet anything that over half of those people who are married only play sports games. I saw it every day when I worked at a game store. Married guys would come in all the time. They would basically only play Madden, NASCAR or NCAA. I'm not saying there aren't a lot of regular gamers with families but the majority of people who do play games in this situation aren't gamers. Sure some of them played Halo or GTA but they wouldn't touch anything that wasn't hugely popular and mainstream. You'd be surprised how many poor, married, trailer trash people have a PS2 and play racing games.

  • It's percents of percents...kinda hard to grasp anything respectable from that...

  • Never realized that being a *single* adult that plays video games puts me in the minority amongst gamers. Wow...so most gamers go and get married up, huh? Interesting stuff. I guess the whole "video games destroy the family" point is moot.

  • Married, one kid, and eagerly awaiting "Enemy Territory: Quake Wars" and "Warhawk" to suck away what's left of my free time.

  • Me and my boyfriend are technically adults. We're both going to be in our twenties this year (I'll be 20, he'll be 22 this month), and plan on getting married when I get out of college (well, a little after I get out of college). And we'll definitely continue gaming, even after we have kids.

    Hell, we met because of games. 8)

  • I don't see why this is news. It's been known for quite some time that the average age of a video gamer today is 33, not the all important college demographic that everyon assumes it to be.

    http://www.theesa.com/facts/gamer_data.php

  • "Not only adults, but adults who have had SEX. With other people. And can prove it."

    Ah, but males, the primary gaming market, can never prove having had sex by the mere presence of children. As the old saying goes, "Mother's baby. Father's, maybe." It's possible that all these male gamers with children were just too caught up in their games to realize that children have been popping up in the household even though they've gone 20 years without actually consumating their marriage. Well, unless you count sitting in the bathroom with a PSP, a bottle of hand lotion, and a roll of toilet paper...

  • It could just be the fact that all of us who were teenagers back then are now adults.

    Engaged no kids

  • i'm 38, married with one daughter and i have sex....wait, no i don't i'm married.

    anyway, been gaming since '74 with atari super pong and been through almost every console from '74 til now, and still own most of them.

    my second daughter is my vectrex, love my vectrex.

    will game forever, hopefully.

  • bullshit manoeuvring by the status quo. they see the way the wind blows and adjust accordingly. sorry, did you folks think it means something? how much longer is the word 'survey' going to be a trigger for people?

  • I feel right into their clever trap. I had sex, proved it, and now I'm a gamer :(

  • Oh wow, this has got to be the funniest article I've read on Kotaku in a great while.

  • I'm 24, single (for as long as I can elude fate), and have been gaming since I was a zygote.

    Although next to Chilly Hollow, I still feel like a zygote.

  • 28 and married to an anti-gamer. She is not like Jack Thompson, but she is against games because they waste time.

  • @kingofallcosmos:

    If she ever gets out of line with anti-game behavior, just cut her off from sex.

    They always come around after a sausage embargo. ;-)

  • Do we still get banned if we call this "not news" because I'm pretty sure "adults play games" is indeed "not news" to many Kotaku readers. :D

    I'm on the wrong side of 30 and while I can't really see myself getting a new console anytime soon, I still play my NES and SMS games, my Genesis, and especially, my Dreamcast, and besides that consider myself predominantly a PC gamer.

  • My own father grew up during the pinball era and he played console games up until the advent of the PS2, when he started getting arthritis and also felt that the controls were getting too sophisticated for him. Still can't believe he played a mean Goldeneye back in the day. I'm pushing 30 myself and have no plans to give up gaming and I damn well hope arthritis isn't hereditary...

  • 31 and 3 kids, daughter (4) ds gamer and playes snes. still own my 2600 with one of the last surviving copies of E.T.

    we are the ones with money to burn and buy game stuff like crazy. we are not boomers and we are not affraid of technology. EMBRASE GEN X'ers WE ARE HERE FOR A WHILE!!!

    that reminds me i better book a room in the "retirement community" with a window for my aging parents before they fill up.

  • i too am a gamer, and i too have had sex

    and even though my gf is ready to prove it, i'm not :P

    so yeah...
    /exit-closet

  • 23 and studying as a game developer. You can only play so much before you want to play God, and Will Wright just doesn't do it for me anymore.

  • I'm not going to believe that these people actually have sex until I see photographic evidence.

  • If you ask me, an article like this from Reuters isn't doing them any good. Sure, they may want to target the gaming-naive generation, but in the long run, the gamers are going to be the ones supporting their company in years to come. To present this as news (note the operative 'new') is just silly.

    The two obvious possibilities for why they put this 'report' out is either because someone was really bored and was desperate to justify a paycheck, or that Reuters commonly doesn't know anything about the things they report on (which I don't think is necessarily true).

    I mean, for most gamers today, this kind of stuff is a given. We know it from the community we belong to and especially from the maturely immature humor that pervades gaming as a whole. Why anyone needs quantifiable evidence to prove this is beyond me.

    Way to go Reuters. All you really had to do was walk into a game store and look at the titles on the shelves.

  • that photo is so Explorers.

  • As an "adult," I thought I was the only one who played video games. Now I know I'm not alone :') !

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