Kotaku
Dean Takahashi points out that the new branding for Games for windows is starting to roll out today.
All of the games hitting 7,500 retailers or so will have the same sort of look to them, much like what you see with console games.
The Games for Windows logo on a title also means the game will support wide-screen displays, 64-bit versions of Windows and the Xbox 360 game controller for the PC and can be launched from within Windows Media Center. The games will also have to meet guidelines for easier installation, improved reliability and support certain Vista features like the Games Explorer and Parental Controls.
Dean also points out that The Official Games for Windows magazine hits this month as well.
