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Star Wars Galaxies Razes Houses, Raises Money
We're suckers for charitable PR moves. And while Sony Online Entertainment recently loose-justification for donating to Austin's Habitat For Humanity organization would normally smack of goodwilled attention whoring, I simply must give them some credit for going about it in a unique way. Here's the deal—Star Wars Galaxies is littered with unoccupied (read: abandoned) buildings. In order to clear some space for the remaining residents of the online Tattoine and Yavin IV, the Empire is calling in the TIE fighters to blow the crap out of them.
The better part is that while SOE is tearing down in game, it's helping build up in real life. They're donating funds for each virtual building razed to Habitat For Humanity, the charitable volunteer organization that helps build and find homes for the less fortunate. Star Wars Galaxies subscribers are joining in on the fun, too, netting some in game rewards for contributing to the cause.
Nice work all around, but I'm re-engaging my jaded cynic subroutine right after this heartwarming press release.
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