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Kotaku
We've all watched with feined interest as G4TV has been slowly dismantled by Comcast and reassembled as a SpikeTV knock-off. Variety this week reports that Comcast has shifted from the subtitlties of adding non-gaming shows to the line-up, to reaming out existing video game-themed shows and replacing the on-air talent with the likes of Howard Stern's girlfriend and a Fox Sports correspondent.
Comcast's G4, a cable network aimed at young men, has hired Howard SternHoward Stern's longtime girlfriend, actress Beth Ostrosky, to host irreverent countdown series "Filter" and recruited Fox Sports correspondent Olivia Munn to co-host pop culture news show "Attack of the Show."Hires are part of the channel's evolution away from videogames into broader-based fare for guys.
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In addition, both "Filter" and "Attack of the Show" will be relaunched in June with a scaled-back focus on technology. Heavier emphasis will be on attitude, humor and a broader range of male-oriented topics.
Now they just need to add some wrestling and host their own crappy video game awards show.
Cabler G4 invites new hosts [Variety]
