Troll any message board long enough and you'll see the term FUD bandied about. If you don't know what FUD means, it stands for Fear, Uncertainty and Doubt and is generally used to describe marketing tactics that help to establish a lack of confidence in a competitor's product.

GamesIndustry.biz took a look at the FUD employed by Microsoft and borne of media reports surrounding the PlayStation 3 launch, reports that hurt the credibility and established FUD about Sony's ability to deliver. If you want to see some FUD tactics in action, make your way to the top 10 headlines over at GameTab sometime. It's loaded with FUD FUN!

The article a quick, solid read if you want to take an overall look at the impact of blogs and mainstream news outlets and how questioning Sony (and taking quotes out of context for fun headlines!) can impact a multi-billion dollar business. Michael McWhertor

The Fog of War [GamesIndustry Dot Biz]