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    CES Getting Back into Gaming?

    It looks like CES is the latest expo hoping to profit off of the demise of E3 as we know it. the Consumer Electronics Association, which runs the show, are forming an advisory committee to "solicit gaming industry feedback and explore the viability of a West Coast event in late spring 2007 focused on the gaming and entertainment marketplace.

    "Since ESA decided to eliminate the E3 event in its known format, we have been deluged with inquiries on whether we could fill the tradeshow needs of smaller video entertainment companies," said Gary Shapiro, president and CEO of CEA. "Our executive board met yesterday and unanimously asked staff to explore ways that we can help the gaming community." Added Shapiro, "The Consumer Electronics Association believes that tradeshows are the most viable means for reaching a market as they serve smaller companies and entrepreneurs who need access to media, buyers and investors. Our board, association and events are committed to growing the industry - in fact nearly 80 percent of our members are companies with annual sales of under $10 million."

    I wonder if the ESA is starting the realize the magnitude of their mistake yet?


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