Penny Arcade's Gabe writes that they have been signed on by the ESRB to put together a new advertising campaign meant to educated gamers about the rating system.

The campaign should be hitting magazines and websites in the near future. Gabe says one of the main reasons they decided to take the task on is because both he and Tycho are parents and soon will have children of game playing age. Welcome to the club. Brian Crecente

PA and the ESRB [Penny Arcade]

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