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Kotaku
When Microsoft goes to E3, they go big. In fact, they rented the entire hotel, The Viceroy, and dimmed the lights in romantic hypnotism. The locale was perfect, as if it were summoned from the ground by Peter Moore Don Mattrick himself. Doors were Xbox green, walls were...Xbox white. And even the carpet had X's. I originally thought they repainted the entire building, but PR informed me that The Viceroy had always looked that way. Well...before Microsoft spent the month before E3 cleaning the place up, as a cab driver informed me later. Oh, and that's Gizmodo's Jason Chen wearing an iPhone shirt before an interview with Moore.
Microsoft's E3 Headquarters, Xbox Hotel
11:40 AM on Wed Jul 18 2007
By Mark Wilson
3,170 views
