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When Crecente mentioned yesterday that his "sources" and "industry insiders" had told him that E3 would be moving to July, everyone at Kotaku Tower rolled their eyes. Crecente doesn't know anybody; his "sources" are just a curious side effect caused by his own radio-sensitive fillings, not enough sleep and way too much sugar.
But turns out he was right. ESA prez Doug Lowenstein has come clean with details on what the sleeker, slimmer E3 2007 will look like:
• First of all, a name change. It's no longer just E3. It's the E3 Media Festival!
• Next year's show will indeed be held in July. This date change is designed to give publishers more time to work on Christmas products before showing them.
• Los Angeles Convention Center, the venue no longer! The ESA plans for E3 2007 to take place in two local hotels. All press events will happen in suites and conference rooms.
• Since it's all apparently being held in a couple Holiday Inns now, obviously, this implies drastically reduced attendance. In fact, a maximum of 5,000 people are expected to attend, compared to E3's current attendance list of 60,000.
So there you go. It all sounds very professional and boring now. I wouldn't be surprised to see the geeky carnival atmosphere of E3 to migrate to gamer conventions, though.
Lowenstein reveals name, date and venue change for E3 [Games Industry]
