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Guitar Hero II DLC Goes Multi-Platinum

guitarherodlcwoo.jpgSure it's stretching the criteria a bit, but with 650,000 combined downloads across multiple song packs and three songs per pack, that makes...well, 1,950,000 downloads, but I am sure Activision took that into account when they put out the press release below, which boasts two million song downloads. I have to wonder how many more they would have gotten by now had they not released the packs with the ridiculous $5 price tag, but the $3,250,000 they've made off of the DLC so far is nothing to shake a stick at. Just ask Dusty Welch, RedOctane's head of publishing.

"The Guitar Hero II downloadable video game song packs are some of the most popular content on Xbox LIVE and are quickly becoming a very lucrative revenue stream and powerful promotional vehicle for musicians and record labels today."
Yep, we sure showed them. Overprice your song packs and we'll boycott them so hard you'll only make $3 million dollars. Take that!

Guitar Hero II Xbox 360 Video Game Song Packs Hit Multi-Platinum Status with 650,000 Downloads

More Than Two Million Single Songs Accessed Through Xbox LIVE MarketplaceĀ® since April Highly Anticipated Sequel Guitar Hero III to Feature Master Tracks, Original Songs and Downloadable Content

SUNNYVALE, Calif., Sep 11, 2007 - Downloadable Xbox 360 video game song packs for Activision, Inc.'s (Nasdaq:ATVI) Guitar HeroTM II hit multi-platinum status with more than 650,000 downloads through Xbox LIVE MarketplaceĀ® in less than five months, as defined by the music industry's RIAA. Each downloadable pack contains three individual songs. Individual songs combined have topped the two million mark, making the Guitar Hero II packs some of the most downloaded content on Xbox LIVE Marketplace.

"Activision was the first third-party publisher to offer downloadable content via Xbox LIVE to consumers and as a result, we have tremendous insight into the types of content that consumers want," states Dusty Welch, head of publishing, RedOctane. "The Guitar Hero II downloadable video game song packs are some of the most popular content on Xbox LIVE and are quickly becoming a very lucrative revenue stream and powerful promotional vehicle for musicians and record labels today."

Tim Riley, worldwide executive of music for Activision, added, "Activision has long been a pioneer in recognizing the importance of music in games and has forged unprecedented partnerships with all of the major record labels, music publishers and bands in order to offer Guitar Hero fans unrivaled access to music catalogues."

"We have been working very closely with Activision to make our catalog available for download for the Xbox 360 version of Guitar Hero II. The results we have seen from download sales to date have been very impressive. This partnership is providing EMI Music Publishing and its songwriters with a valuable new source of revenue, and at the same time giving us the opportunity to exploit portions of our catalog that might otherwise not get such high-profile exposure," remarked Rod Kotler, Director of Music Services, EMI Music Publishing.

On August 14, 2007, Activision released a new My Chemical Romance video game song pack which included original recordings of the hit songs Teenagers, Famous Last Words, and This is How I Disappear from the band's latest album "The Black Parade." In its first week of release, over 50,000 downloads of the three-song pack were purchased through Xbox LIVE Marketplace.

Commenting on the success of the My Chemical Romance video game song pack, Brian Schechter, the band's manager, said, "Activision has always had the artists and music culture in mind for their games. Now, the band's fans will be able to enjoy their music in a new way that they truly enjoy. As long as Activision and Guitar Hero keep providing quality products to the world, I would love to have all Riot Squad artist's in business with them."

Additionally, Activision's highly anticipated sequel, Guitar Hero III: Legends of Rock will feature master tracks from some of rock's most legendary bands like the Rolling Stones, Aerosmith, Pearl Jam, Beastie Boys, Red Hot Chili Peppers and Metallica, as well as original songs by such guitarist icons as Slash and Tom Morello. The sequel also will offer a vast array of downloadable content including songs from some of the most popular European bands.

"Having Warner Music Group's master recordings in Guitar Hero III is a fantastic opportunity for everyone. Both our current and catalog artists are being exposed to new audiences through this great game. By selling additional tracks, we don't have to wait for another volume of the game to be released to offer new artists and music to gamers around the world," said Mark Pinkus, SVP Synch Licensing & Strategic Marketing at Rhino Entertainment.

To date, Guitar Hero games have sold more than 5.5 million units, according to The NPD Group, Charttrack and Gfk. Guitar Hero III: Legends of Rock is scheduled to launch in October on all major console platforms and is rated T for Teen by the ESRB.

9:40 AM on Tue Sep 11 2007
By Mike Fahey
3,536 views
69 comments

Comments

  • God, I hate stupid people.

  • I had to buy the Frankenstein pack, but I can't justify any more than that. Way too expensive. Release the "80's" pack at a reasonable price, and we'll talk.

  • Fantastic. Now we can look forward to more overpriced content with GHIII.

    @SAKY:

    I'm with ya there.

  • Relatedly, GH3 is coming to Mac/PC: [arstechnica.com]

  • I hate you traitors that bought this.

    You idiots who say "I only bought one because it had a song I really liked."

    Thanks a lot you sheep, you just sent everyone to the slaughter.

  • This is why we can't have nice things

  • @SAKY: Yeah, I hate people who spend their own hard earned money how they see fit.

    Fucking morons.

  • now i wish i hadn't bought the guitar packs on my friend's 360s.

  • I bought the DLC and I don't even own Guitar Hero II!

  • @Galls: Yeah, I'm sure the one I bought last weekend really was the deciding factor, and not the 1.5 million downloads before it.

  • Some of us think the price was reasonable. You cheap bastards, vocal minority apparently, who don't like paying for other peoples hard work can sit 'n' spin.

  • My roomate bought all of the packs because he has money to burn I guess, but while I wouldn't buy all of them (some of the GH1 tracks I didn't care for), but it wasn't because of the price. You guys remind me of a college student I knew who said he wouldn't pay more than a buck to watch a new film on the internet even if he could buy it with one click.

    Its not that expensive if you like the songs. I don't understand this outrage when people then go out and buy a new $60 game that lasts six hours. Gaming is expensive, and if you actually play the songs a lot its not that big a deal).

  • I just got this for my birthday yesterday and while I'm slightly tempted to get my "I Wanna Be Sedated" on, I am so staying strong and just saying no to bullshit pricing.

  • @taidan19: Exactly. And obviously a lot of people felt the same way or Activision wouldn't be reaping the rewards right now.

  • I've more or less gotten over the package/pricing issue. If they put up songs I wanted to download, I'd probably end up buying them. As it is, the only one that has appealed so far is Ace Of Spades.

  • Image of Toasticus Toasticus at 10:08 AM on 09/11/07 *

    Better get used to this price for DLC, then. I doubt it'll go down after this.

  • @z0mbi: It sort of depends. Anyone who is willing to pay dearer prices for the purproses of altruism is either quite rich or not a financially prudent person. Individually, we look to pay the least and in an ideal world, nothing at all. No one cares about the other person's hard work in reality. Everyone wants the best possible deal for themselves.

  • @Chupakun: And I fail to see how this is a very bad deal. Gamers love breaking things down by price, so here we go.

    iTunes - 99 cents for a DRM'ed music track that someone just had to upload to a server

    Guitar Hero track - roughly two dollars for a DRM'ed music track with not one but two notecharts, that someone had to upload to a server.

    Saying "I'm not interested in these songs" is one thing. Saying "I wish I could buy them individually" is also valid. But nitpicking about the price breakdown seems so mind bogglingly cheap and picky.

  • Of course $5 in itself is not much. For me it's more of the principle of it. I do think they were slightly overpriced (this was not brand new content) but the packaging of 3 together wasn't best for consumers. Give us the option to pick which songs we want individually. Until then stay strong....resist the urge....lol.

  • @Toasticus: I wonder if the number DLC sales would go down if they used a real money value on marketplace content. I would wager that most people have no concept of how much this shit costs because they simply haven't done the math. Customers look at a piece of content and see XXX points not XXX dollars.

  • there are not 3 packs on the marketplace, there are at least 4

  • @taidan19: The argument is that, at that price, the 47 playable songs from GH1 would end up costing over $90 altogether. That seems like a rip-off, augmented by the fact that their packaging/manufacturing/shipping costs are reduced.

  • I said it before and i'll say it again, if people don't agree with the prices then don't pay for them. But obviously people would rather just be two faced, moan about it then go ahead and pay for it.

  • Image of Toasticus Toasticus at 10:28 AM on 09/11/07 *

    @SAKY: Agreed. The point scheme is a pretty underhanded move. Not too long ago a publisher got the conversion rate reversed in a press release and reported the dollar cost of their DLC at about 2/3rds what it actually was. I think the people who bother to, or even know to, multiply the MSP cost by 1.25 to get the actual cost are very much in the minority.

  • @SAKY: I don't think you're giving people enough credit. It's rare that people have a large supply of MS points sitting in their account waiting to be spent. Whenever they want to buy something they have to manually add the points, giving them a dollar figure to actually work with.

    In most cases I think it even works the other way. People can't buy a 400 point map pack without buying 500 points so they see the map pack as costing whatever those 500 points cost rather than the 400.

  • Never underestimated stupid consumers with too much money.

  • @tk.:
    And yet we have no idea what the licensing deals for any of these tracks are either.

    You do make a good point though. But if we want to compare it to what's already out there, I don't see why people don't just go out and buy GH1. Some of the prices for XBLA games are attrocious if you go and compare them to other classic game compilations out there, many of which offer more accurate versions of the original games. Doesn't stop people from choosing them on Xbox Live for whatever reason.

    If anything, I fail to understand why people are gobbling up what are some of the worst tracks in GH1.

  • Is Activision not entitled to the sweat of their brow? NOOOO says Kotaku, it belongs to the poor. NOOOO says the music industry, it belongs to us. NOOOO says pirates - it belongs to everybody.

  • Yeah, cause, you know, it's just sooooooo hard to copy/paste the old Guitar Hero songs, and sell them at a higher price per song than the actual game and then call it "hard work."

    And yes, WE are the greedy bastards who are ripping them out of exactly 1 TON of money by calling them on their BS.

    We also apparently hate this game more than the people buying the DLC packs because the only way to judge how much "fun" someone is having in a game is by how much they're willing to pay for old songs.

    Now granted, there is a truly new DLC in the My Chemical Romance pack but, come on. My Chemical Romance.

    That's fine. Make the ACTUAL majority out to be the bad people, and go ahead and keep buying those rehashed packs. You've decided long ago that you were going to buy that ONE song that you can only get in a pack of THREE, essentially paying $6.25 for a song that, need I remind you, only exists on your hard drive on the 360 that you can only access with ONE game.

    Let my words not encroach on your "fun" with the game, for I understand how hard it is to justify your "fun" to others. For example, I find "fun" in taking candy from children. You can imagine how the media vilifies me for that.

  • You know, it's hard to fault any company for putting out questionably priced content when so many people buy it.

    I think the only piece of DLC that had a ridiculous price and resulted in an effective backlash/boycott was Horse Armor. Then again, it still costs ~150 MS points, so maybe people are still buying it up.

  • The PS3 is a "bargain" and no-one buys it, prompting them to (sortof) drop the price. The price is still way too high for many to justify.

    These song packs are horribly overpriced, and because they're within impulse buy range, people give in. Damn you sheeples. Were you seriously lacking content that badly?

    Helps prove that there are at least a few million people in this region alone that have enough money to buy whatever is offered to them, regardless of it being a good deal.

  • Hah! Take that you "400pts or free" Hippies!

    /bored

  • @Dreamwriter:

    Well played :P

  • @ev1l_er1c: Calm down :/

    Look, every day as consumers we make decisions about what we want to buy. We weigh up the cost, potential enjoyment, necessity and compare that to what we're willing (not to be confused with want - ideally we want it to cost nothing) to spend on it.

    Buying or not buying something doesn't make us any more or less stupid than the person who does the opposite.

  • wow this is terrible. that much money on rehashes that they probably did close to no work on, then 3 mcr songs that were mediocre at best.

    I want my two million dollars back

  • I bought the My Chemical Romance pack. It's original content that I have no problem purchasing. I hope more people bought it in a bid to spread the idea of NEW content as opposed to rehashing what we have played already.

  • I stuck to my guns on this one. I still haven't purchased any of the GH2 song packs.

    ...though I probably would've brought the My Chemical Romance pack if it had had "Welcome to the Black Parade." But it didn't.

  • Wow, That's a lot of fools parting with a lot of money...

    I'm holding out however! Nevar will I pay that much for GH2 DLC.

    Half the price and we'll talk.


  • @Kuraudo: Like I said, don't let my words encroach on your "fun." You decided you were going to buy it, and I can't change that.

  • I never played the old content so i was pretty content with my purchases. In the end it is really the consumers choice on what they want to spend thier money on.

  • @MonkeyBiz: Yeah, but it also spreads the idea of My Chemical Romance.

  • Wow there is a lot of bitterness here! Personally I haven't had the chance to play any of the guitar hero games. I keep meaning to but I was put off by the price of GHII for Xbox360 (I never had a PS2.) By the time I started to consider it they were talking about GHIII and now Rockband so I'll probably just keep waiting. I wish I could find a place that would let me rent the game and the controller though so I could at least see if I'm into it.

    If the songs that come with games like these get old and boring after a short while and if that leads to having to purchase new tracks just to continue enjoying the game..thats kind of a turn off. Especially since the game will no doubt only come with a handful of songs that I really love and then a whole lot of stuff I dislike.

  • @Toasticus: I for one love the point system, and oddly enough, because it makes things easier.

    You see, the point system is an artifically created currency that spreads across all regions the console is available in. The value of the points remains the same regardless of currency you purchase them with and are valid no matter where you buy them. So when I bought my points when I lived in the US, I was able to use them when I got to japan.

    In addition, it keeps everything fair in regards to pricing globally. Basically, MS was trying to simplify a system so that all regions would be under a single system, something that is nice for those of us who cross regions.(ofcourse, another reason would be cost management on thier side, but that will take far too long to go over.)

    Anyways, as for the GH2 downloads, its really as simple as any other download, dont get them if you dont want them. I found the one pack I bought to be well worth the money I spent. Who is anyone else to tell you what you find to be worthy of spending money on?

  • @lestat730:

    I remember some people saying BlockBuster rents out GH w/ controller.. I Could be wrong though.

  • @RuneX21:

    I think people complain just to complain. They want it all, but don't want to pay for anything. Before the DLC pricing was announced everyone was saying "I'm cool with $1 per song" or "Hopefully it's on par with iTunes". The songs came out at about $2 per song, a measly buck more, and the sh*t hit the fan and online boycotts ensued (like those ever work) Ne who it's just funny to watch everyone get worked up over DLC.

  • Does anyone know of a way to use GH1 PS2 controllers on the XBOX 360?

  • Image of Toasticus Toasticus at 11:38 AM on 09/11/07 *

    @RuneX21: The global system is nice, and I have to admit I hadn't really considered that, but MS could very easily have put in code that would display the conversion to your local currency next to the point value. It stands to reason that online purchases are all about convenience; multiplying a number by 1.25 in your head is not c