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Kotaku
A long time ago, Nintendo was a big, mean scary company. Today's Nintendo is a big softy that adores pink children and Christmas. The cause of this turn around? Nintendo had to learn to love the internet and chill the heck out. Speaking at San Francisco's MI6 conference, Nintendo marketing boss George Harrison said Nintendo is a "controlling company" and that embracing user-generated content and blogs was a "big deal." He continues:
Opening up a MySpace area doesn't sound all that innovative to you guys... But for us it was a big deal. When people previously said bad things about Nintendo on our community areas, we deleted. Now we had to take the decision not to meddle. We had to allow consumers to say bad things about us. It turned out that our own supporters were much more articulate in supporting us than anyone in our offices at Redmond could ever be.
Insane Nintendo fanboys: Henchmen, minions, scary.
Nintendo Chills Out [Next-Gen]
