
I
ve been working on a story about exercise and gaming for the Rocky Mountain News this month and Thursday I was talking to Jason Enos, the American product manager for Dance Dance Revolution. Enos is pretty psyched about the game
s rising popularity in North America. The game sold 1.2 million copies last year; that doubles it
s total sales since 2001.
Of course, I think it s because of the whole recent interest in the game as a tool for working out. Which is kind of funny since the game has had workout mode since it s first release in the 90s. Despite the increased interest in the game as workout tool, Enos is adament about marketing the game as a game, not a piece of exercise equipment. He doesn t want people to forget that it s supposed to be fun first.
Dance Dance Revolution Goes Platinum [Konami]




















