Commenter Scarlett wins yesterday's contest with his comments on our post about the new E3 moving to July.
E3 has turned into nothing more than a fanboy spoogefest that exists just as much for free XL t-shirts and booth hotties as it does for media coverage. Why they haven't tried to limit the size of it before has always escaped me, but I for one think this is a good thing. The company I work for spent 125 times my salary on our booth this year, yet it is "too costly" to hire another person for our team... so multiply that times all the big companies and then probably double it for EA and anyone with a jumbotron or fire dancers, and that's a lot of wasted money that isn't going into the games. And isn't that really the point of E3 anyway? The games? Or maybe it's the free t-shirts. I forget. While all the guys who sneak in with fake press badges every year are going to groan at this, I know I'd rather watch developers get paid what they deserve (and not have to dedicate an entire milestone or two to an E3 build) than have a six foot blonde in spandex hand me a free tchotke.
And that's it boys and girls. I have survived my very own trial by fire, a daily giveaway for a month. I'll start shipping out the prizes this weekend. And, of course, start thinking about ways to give away more stuff. Hope you had fun.




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