Kotaku

Clip: Subway Fights Obesity With Retro Gaming

Since I spent great gobs of the weekend playing Puzzle Quest on the DS, I actually got a chance to catch some television, which is an odd sort of game that seems to be one giant, non-interactive cut scene. Lame, I know, but you can't beat the in-game advertising. Take this Subway ad, which I caught while secretly watching the Food Network Chefography marathon.


I know what you're thinking here. The child isn't old enough to be into retro gaming, which means this crappy Atari knockoff is all his parent (guessing single mom) could afford. So how can a welfare family afford enough junk food for him to worry about getting fat? I'm guessing his mother is turning tricks to make ends meet, which he copes with by overeating and playing video games. It's a vicious cycle.

TV is so much better in my head.

This commercial is exactly why I decided against creating a series of intricate moving platforms that lead to my pantry. That and my general gaming laziness, which leads me to sit in front of the television munching on sugary snacks while playing...oh hey! I see what they did there. Gaming makes you fat!


Subway video game commercial
[YouTube - Thanks Jamie![

2:20 PM on Mon Mar 26 2007
By Mike Fahey
1,766 views
46 comments