Kotaku

Summer Sony Ad Breaks My Heart

When Sony gets advertising wrong, they get it really, really wrong. But man, when they get it right, damn... A short film-type PS3 ad for Boku no Natsu Yasumi 3 ("My Summer Vacation 3") with Hirofumi Arai (as the boyfriend), Tsugumi (girlfriend) and Susumu Terajima (yakuza) has surfaced online. Showing one couple's summer holiday, it's a truly beautiful, smart ad. Bravo Sony. You gave me goose-bumps.

Watch the Ad [PlayStation Japan]

5:00 AM on Mon Aug 27 2007
By Brian Ashcraft
6,088 views