By Mark Wilson, 11:40 AM on Tue Aug 7 2007, 1,391 views (Edit, to draft, Top, Slurp)

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According to Lindan Lab CEO Philip Rosedale, all Second Life transactions, from trading to buying/selling, total the equivalent of $1.3 million in US currency exchanged daily—or an average of $6.50 per user per day. To scale this even more with the Kotakulator: if WoW implemented a cash-based economy at the same spending average, their transactions would total $58.5 million per day. Second Life money might not be real money, but a lot of users have bought into it.

And all I can say is, that's a lot of cash to spend on pixel penises.

Second Life merchants estimated to rake-in over $1.3 million total every day [videogamesblogger]