Kotaku
Back in February, Watercooler Games reported on the Centers for Disease Control's anti-ad campaign titled "Give Your Thumbs a Rest, Play for Real."
Well, Ian Bogost just got back from talking about games for health at the CDC in Atlanta, and they're saying they had nothing to do with the ad campaign that had their logo slapped on it.
Despite the denial, Bogost points out that the campaign can be traced back to ad agency Saatchi & Saatchi, who did run a $125 million publicity campaign for the CDC back in 2002. Odd.
CDC doesn't villify games, gamers? [Watercooler Games]
