Kotaku
In the perfect example of a happy symbiotic relationship, the Bollywood film industry looks like it's ready to pair up with companies to develop mobile games. The main intent is (of course) to boost revenues for the films, but a pleasant potential side effect would be to boost India's gaming industry. Of course, since a great percentage of Bollywood films are spectacles including catchy song and dance numbers, we're not talking about the easiest types of film to convert into games (although we have previously covered the Bollywood games with SingStar and Dance Mela), never mind games for mobile phones.
Reportedly some of India's well known production houses are planning to tie-up with some foreign as well as Indian software companies to produce movie based video games. This may be a new strategy of marketing, as film-video games will be scheduled to release ahead of the actual screening of the film.In fact as per the plan if a Bollywood 3D game releases at least two weeks before the release of the film it can certainly create a buzz of the movie in advance, which would add to the publicity and promotion of the movie.
Who's up for some formulaic, musical fun on their cell phone?
Mobile Gaming: a new market strategy for Bollywood [Newstrack India]
