It's official: Everyone is working on a massively multiplayer online game. Cartoon Network just announced that they have partnered with Grigon Entertainment to put together a MMO that will be packed with the likes of Mac, Bloo, Ben 10 and the Kids Next Door.

While at first blush this sounds like a formula for instant crap, there are a couple of tidbits that have me thinking the game stands a chance. The game is going to be a free download, making money off of a yet-to-be-announced subscription and in-game micro transactions.

The press release also says that the game's theme will be built around a "East-meets-West" creative approach, which sounds very interesting, especially if they mean that we will be seeing western cartoon characters mingling with Anime.

The game is set to hit in spring 2008. Hit the jump for a bunch of time-wasting PR babble.

"Cartoon Network is an immersive experience for our fans, and this MMOG will allow our fans to interact with their favorite characters like never before. Not only will kids be able to play with their favorite characters like Mac and Bloo, Ben 10 and the Kids Next Door, but they will also be able to develop their own online gaming personalities and interact, virtually, with other players in a safe way," said Jim Samples, Cartoon Network executive vice president and general manager. "This MMOG is a key part of Cartoon Network's growth strategy, and is an important complement to our mobile, broadband and our existing online business. With the MMOG, mobile content, our Web sites and, of course, our linear network, Cartoon Network is always on for kids."

"Online games have been the most important driver of Cartoon Network New Media's success over the last few years. With more than 84 million U.S. homes expected to have broadband Internet access by 2008, and Cartoon Network's reach and creative vision, we're excited to enter the fast-growing world of massively multiplayer online gaming," said Paul Condolora, senior vice president and general manager, Cartoon Network New Media. "In Grigon Entertainment, we have found a partner who understands how to build a successful MMOG for the casual marketplace. With our characters and creative direction, along with Grigon's experience and technical know-how, we think Cartoon Network's MMOG will have great success and longevity."

"It's my greatest pleasure to work as partners with Cartoon Network, the world's most influential entertainment brand," said Byung-Kyu Cho, chief executive officer of Grigon Entertainment Co., Ltd. "When I look at the globally adored characters of Cartoon Network getting together harmonically with the renowned strength and uniqueness of Grigon, I have all my confidence that we will proudly present an online game which will astonish the world."

Brian Crecente