The busiest guys at the Penny Arcade Expo, bar none, were the Bawls guys. They were going through crates and crates of the bottle drink at $1 a pop. People were walking away with whole cases. One guy walked up, as I lay in a near trace in a beanbag playing Starfox, with a crate in his hands.

The guy looked at him and said: "Dude, what are you doing with that?"

"It's Bawls. It's only $1 a bottle."

"I know what it is, but what are you going to do with it?"

"I'm going to drink it?"

"I know you're going to drink it, but are you just going to carry it around with you until we leave."

Surley silence. Brian Crecente

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