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Kotaku
Massively multiplayer online post-apocalypse car combat game Auto Assault is going to feature ads.
NCsoft recently penned a deal with Massive Incorporated to pump in-game advertisements in the game.
"We ve been interested in the concept of in-game advertising for a long time, but only wanted to do it when it made sense for the product and enhanced the game world for our players, said Dorothy Ferguson, vice president of sales and marketing for NCsoft North America. This is a great fit for Auto Assault. Massive understands games and has the most seamless and sophisticated process for integrating ads that fit within the game environment. We share a deep commitment to the highest quality game experience for our customers.
Just how exactly does adding an advertisement for McDonald's or Axe make a game about the never-ending war between mutants, robots and humans more realistic? Perhaps they're warring over the Super Sized Fries?
I just hope this invasive advertising comes with a heft price drop for the players who are going to have to put up with the billboards.
