Kotaku
As Gizmodo is to gadgets, so Kotaku is to computer games. Kotaku will provide hourly links and commentary for obsessive gamers — and explore the cultural ramifications interesting enough to attract a wider audience.
Readership. As of November, 2005, Kotaku attracted more than 2.25 million pageviews per month.
Units. In addition to standard advertising units, Gawker Media is open to discussions on other sponsored content packages, ranging from exclusive sponsorships of categories to custom contests. You can view an example custom contest for HP here. Email to advertising@gawker.com to discuss.
Graphic Ads - CPM Pricing.**
- 728 x 90 IMU - (Top banner, above site logo) - $8 CPM
- 300 x 250 IMU - (Rectangle, within editorial, between 4th and 5th posts) - $10 CPM
- 160 x 600 IMU - (Skyscraper, right sidebar) - $8 CPM
- 160 x 160 IMU - (Button, right sidebar) - $6 CPM
Discounts are available for first time advertisers and larger buys/longer runs.
** CPM stands for "cost per thousand impressions" so for example having your ad appear 500,000 times on this site at a CPM rate of $4 would cost $2,000 (500,000 impressions x $4 / 1000).
Text Links. You can buy a text link immediately by visiting Adbrite.
Payment. Our minimum purchase of $2000 is payable by check or wire transfer prior to running your advertisement. Contact advertising@gawker.com to arrange.
Package deals. Gawker Media publishes a series of niche upscale online media titles: Gawker Tech includes Gizmodo (gadgets), Lifehacker (software), Kotaku (computer games) and Jalopnik (cars) and Gawker Buzz includes Gawker (Manhattan media), Defamer (LA celebrity), Wonkette (DC politics), Screenhead (entertainment), Sploid (tabloid news) and Deadspin (sports). Discounts are available for advertising across more than one title.
Visit our Media Kit for More Information. For more information on the Gawker Media network of blogs, please visit our online media kit.
