RSS
Kotaku
At the 2006 Games Convention in Leipzig, Germany, Sony shilled its in-house horror title Forbidden Siren 2 by handing out disposable cameras. These weren't simply PS2 branded junkers, you see. They were special. Convention attendees who had their shots developed were (probably) horrified they'd been snapped with all manner of spooky spectres and presented with a macabre message advertising the game's release.
Here's the pitch:
Snap shot cameras were developed for the Games Convention and distributed by hostesses. From the outside the camera was only branded with the PlayStation logo, but the film inside the camera made this promotion an action to remember. On every picture taken, ghosts and frightening faces appeared on the pre-expose film. The last picture revealed the mystery with the line: "The Horror is closer than you think." Forbidden Siren II. Out now for PlayStation 2.
This promotional campaign, like the fantastic "PSP - Also Available In White" ads, were done by the German offices of TBWA. More details at the link below.
Sony PlayStation - Forbidden Siren II [I Believe In Adv]
