Kotaku
Microsoft's Blue Dragon marketing team was recently the recipient of the—I'm told—very prestigious Gold Lion award in the Outdoor category at the Cannes Lions International Advertising Festival. It also nabbed a Bronze award for Best Use of Ambient Media: Large Scale. The team's outdoor promotion for the Mistwalker developed Xbox 360 RPG was titled "Big Shadow" and acted as an interactive display in Shibuya, a fashionable Tokyo district.
They're surely rubbing this achievement in the face of their competitors at Sony who walked away with only a Bronze Lion for the TWDA\MADRID designed PSP ad campaign "Guide Dog."
This overwhelming defeat would probably send former Advertiser of the Year Ken Kutaragi into a tizzy if he were still with the company.
Big Shadow [Canneslions Live 2007 via Gamerscore Blog]
