Although we've seen the PS3 billboards before — and though all of us besides those Kotaku editors desperately phoning in the hard-hitting gaming "journalism" for which we're known felt our eyes glaze over and our middle fingers involuntarily twirling the mouse wheel past the mundane, uninspired posts — this one is interesting.

And not just because I'm posting it. Do you see that melting clock? Great Salvardor Dali's Ghost! Obviously, it's trying to tell us that the Playstation 3 is the hot console of this holiday season. But wait a second: is, perhaps, a national campaign showing a household appliance liquefying from the heat emanating off of the PS3 a wise move considering that Sony's stock has actually nose-dived after reports of all the overheating problems at TGS?

The short list of Playstation 3 advertising symbols, denoting the hotness:

1) Melting clock
2) The radioactive trunk from Repo Man
3) The Ark of the Covenant

Florian Eckhardt

Contact information for this author is not available.