Kotaku
Is it ever good news when some corporate hive mind absorbs into its gelatinous biomass the body of an innovative developer? We'll answer the question for you: no. So look upon these works, mortals, and despair: Activision has acquired Red Octane, the blazing hot developers of the amazing Guitar Hero and its upcoming sequel.
What's behind the acquisition? What do you think? Like elusive tribes of African cannibals, Activision believes that by ripping the heart out of a great developer's chest, then eating it, they can ingest the power of their vanquished opponent. Sayeth Ativision strategic director Ron Doornik:
The success we are seeing today is a strong indicator that Guitar Hero and the many potential extensions, new platform exploitations and international versions appear to be somewhat transition proof, as consumers are responding to this product on current-generation platforms in a manner that defies traditional late-cycle behavior... We think the online capabilities of the next-generation platforms offer new and well differentiated opportunities to create additional revenues from downloadable music, which today represents one of the most popular downloadable content categories
Thanks for the doublespeak corporate wisdom, your PR motherfucker.
E3 06: Activision buys RedOctane [Gamespot UK]
