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Game Informer gets a little feminine competition as GameStop announces a special promotion that delivers free 12-month subscriptions to popular female-friendly magazines with the purchase of select fitness titles. More »
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The infamous Everquest 2 lying survey continues to make waves, as newly uncovered results reveal that the MMO has five times more bisexual women than the general populace. More »
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This week's Famitsu has an interview with Hideo Kojima and Metal Gear Solid Touch producer Yasuyo Watanabe. The headline for the story is very careful to accentuate that Watanabe is female. How careful, you ask? More »
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Charts, graphs, statistics, I love them all. It's how I learn who I am in the gaming world and that person is, apparently, a pathetic little lamb who wants to play Bejeweled on my mobile phone while watching reruns of Allie McBeal in my cold, lonely bed with my four cats. Yeah! Perfectly described. More »
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A three day conference to be held in the UK starting April 19th, Women in Games is having a conference to discuss new platforms, players, and opinions the future in gaming. More »
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Earlier in the week I posted this article that predicted that marketing in gaming wasn't going to be as competitive as traditional methods. Although in-game marketing will remain a slow-growth trend, there is one thing marketers want to focus on that makes my skin crawl - marketing specifically to female adult players. The reasoning? Apparently, we hold the" majority of decision making buying power in the US", which either means we make more money than our counterparts or have no problem spending the money of our counterparts. I honestly don't mind doing both, but unless they're talking about getting some of John Galliano's fall collection for Dior to the Able Sisters, I don't see any cross promotion fever heading my way. Kim Phu More »
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