Fake Trademark Breaks Sega Fans' Hearts

Some people - who you'd think should know better - got excited last week when they learned that Sega had filed a trademark in Europe for "Shenmue III". The only problem: it wasn't actually Sega who filed it.

"Sega has confirmed that the recent application for the trademark of Shenmue III is a fake and is looking into the origins of this application," Sega told Gamespot.

The hoax trademark's listing has since been removed.

Let this serve as a lesson: trademark applications are vapours. If you go scouring through patent offices thinking everything you find is legit and is a product that's coming soon, you're gonna have a bad time.