Ubisoft traditionally has first dibs on the expansive "flank" of the LA convention centre, something which continued this year with the most ridiculously over-sized Assassin's Creed poster you will ever see.
The pros of such a spot? Well, as you can see, it's huge. The cons? That Battlefield 4 banner you see in the background will get around 100x the exposure over the next week.
This was put together using panorama software, so half the fun is looking for glitches. Like the old dude with two heads. And the Tonka SUV. It's over 8000 pixels wide, so you'll want to click "enlarge" to get the full effect.