<![CDATA[Kotaku: Double Fusion]]> http://cache.kotaku.com/assets/base/img/thumbs140x140/kotaku.com.png <![CDATA[Kotaku: Double Fusion]]> http://kotaku.com/tag/double fusion http://kotaku.com/tag/double fusion <![CDATA[WipEout HD Gets Loading Screen Ads, Adds User Fury]]> In-game advertiser Double Fusion announced today that it was bringing "dynamic video advertisements" to WipEout HD, ads that owners of the PlayStation Network racer have been experiencing (and grumbling about) over the past week. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5328983&view=rss&microfeed=true <![CDATA[Gerstmann Axe-Man Now Working At In-Game Ad Company]]> In-game ad company Double Fusion announced a promotion and two new management hires today: Double Fusion's own Julie Shumaker will now oversee the company's newly formed Core Games Group as general manager and former VP of games at CNET Joshua Larson has been brought on as Vice President of Business Development, and former GameTrust CFO and COO Glen Sussman is now Double's Fusion's CFO. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5038655&view=rss&microfeed=true <![CDATA[SCEA: "PS3 Is Open For the Ad Business"]]> Sony Computer Entertainment of America and Europe announced a partnership with in-game ad company Double Fusion today, saying that the Playstation 3 is open for the ad business. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5023724&view=rss&microfeed=true <![CDATA[Double Fusion CEO Shreds His Way To The Top]]> President and CEO of Double Fusion, Jonathan Epstein put all the other GDC rock gods to shame this week at IBM's Guitar Hero Competition. Epstein won the $1,500 grand prize with his face melting rendition of Eric Johnson's White Cliffs of Dover. According tho the short press release, you can challenge Epstein to an epic battle of the bands by going to Double Fusion's website. I went there myself and didn't really see a place to sign up per se, but I suppose an email will do nicely. Just don't count on wrestling that $1,500 from him. I think the title will be the best you can hope for. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=359984&view=rss&microfeed=true <![CDATA[NCSoft Signs In-Game Advertising]]> NCSoft has just signed a deal with in-game advertising firm Double Fusion regarding its free games Exteel and Dungeon Runners. So, yes, ads are coming. While my heart realizes that in-game ads are the devil, my head knows that companies might as well be paying to accurately depict a virtual Times Square or baseball stadium. But in a fantasy MMO like Dungeon Runners—mind you I've never played it and avoid all MMOs like a fat guy in a sleeveless tee on a mid summer day—Pepsi billboards won't assimilate quite so cleanly. Since some of the advertising is said to be "around game," hopefully players won't need to battle hordes of goblins hopped up on Vault and Pixie Stix. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=315025&view=rss&microfeed=true <![CDATA[Eidos Signs Major In-Game Advertising Deal]]> The in-game advertising fairy will be visiting Eidos Interactive big time, waving its wand and sprinkling their games with precious marketing dust as the company announces a three-year deal with in-game ad specialists Double Fusion. The deal will see that ten Eidos titles currently in development will be released with plenty of suggestive selling in place, from straight-up product placement to rotating advertisements served dynamically to make sure you never see the same ad for Axe brand personal hygiene products twice.
"This is an exciting and innovative opportunity for Eidos, we're delighted to be working with Double Fusion and we fully believe that our titles will offer the perfect platform for the right media partners," commented Jane Cavanagh, chief executive, Eidos Interactive.
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]]> http://kotaku.com/index.php?op=postcommentfeed&postId=281229&view=rss&microfeed=true <![CDATA[In-Game Advertising CEO Gets Axed]]> Last fall, in-game advertising company Double Fusion brought on Yahoo Games General Manager Geoff Graber as the company's new CEO. "With more options becoming available for gamers in the next year, and as the industry continues to mature, we feel that the biggest days for in-game advertising are just on the horizon," Graber told GameSpot last November. With recent deals with Midway and THQ, things look bright for Double Fusion. Things for Graber apparently could be better. An insider just dropped word that the CEO has been "canned." Reasons for Graber's dismissal are not yet clear, but if this is true, things aren't so rosy at Double Fusion. More »
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