Bound by Flame is
exclusive action/RPG hitting multiple platforms later this year. Without any kind of sense as to how it plays, it
looks pretty middle-of-the-road for a game coming out in 2014. But that
voiceover—sounding enthralled, huckster-ish and befuddled—will take you back
straight to the 1990s, in good and bad ways.
"Plenty of pieces of armor." "Good luck ON your quest… and
keep tune for the upcoming video!" It's like a growly text-to-speech bot is
reading a press release. That voiceover harkens back to when video game
marketing sounded a lot less sure about what they were selling and who they
were talking to. Again, Bound by Flame—from Spiders dev studio that made Mars: War Logs— the folks could wind up being great. But this is
one hell of an awkward promo.