Hearst today announced that they have finalized a two-year deal to buy UGO Networks outright. While the details of the deal were not released, Forbes estimates the deal to "be in the neighborhood of $100 million."

No word yet on what Hearst plans to do with the internet info network, but they sound genuinely jazzed:

With this acquisition, Hearst will gain, according to Ganzi, "one of the most popular men's lifestyle brands on the Web. UGO.com, the flagship Web site, is a first-stop destination for the latest news and content on games, movies, television, film, DVDs, music, sports, women and comic books." With an audience of over 11 million unique visitors in the U.S. and nearly 28 million worldwide, UGO reaches one in 10 online users in the highly coveted male 18-to-34-year-old demographic. UGO is entirely supported by advertising revenue and specializes in effective and customized advertising for blue-chip brands.

I can't help but wonder if Hearst thinks they bought IGN.

Hearst Corporation to Acquire UGO Networks [Business Wire]