Video games can be great place to escape the drudgery of the real world. No need to think about tax rates, paying utility bills or contractor rates when you're in a Halo multiplayer match. But the dirtiest competition in the real world—jockeying for elected office—might be landing up on an Xbox near you, if Microsoft can get political ads running on their platforms.
While ads for body spray, foodstuffs and movies are all too common on an Xbox dashboard, pitches for people running for elected office are still relatively rare in video games, with then-candidate Barack Obama's 2008 in-game ad in Burnout Paradise as a notable watershed moment. The Wall Street Journal reports that Microsoft is trying to change that. They're currently trying to bend the ears of political operators at the annual CPAC conservative conference: