MR: We want all these people buying laptops and reasonably priced PCs, to at least be able to be exposed to gaming. They can go out later and upgrade to something better, but let's at least give them a baseline experience."

I think people would rather make a game that sells 4.5 million copies than a million and "Gears" is at 4.5 million right now on the 360. I think the PC is just in disarray... what's driving the PC right now is 'Sims'-type games and 'WoW' and a lot of stuff that's in a web-based interface. You just click on it and play it. That's the direction PC is evolving into. So for me, the PC is kind of the secondary part of what we're doing. It's important for us, but right now making AAA games on consoles is where we're at.

The obvious choice is Optimus Prime but to be honest I've always had a soft spot for Springer since he's a triple changer that uses his helicopter blades as a friggin' sword. I mean, come on, how cool is that?

My concern is that Hollywood has this love-hate relationship with rated R movies. They go through phases where they're convinced that they can't make a rated R movie that will sell well because it will cut out that whole audience. But any time a new Saw movie or a 300 comes along, it proves them wrong.

We wanted the Locust to be intelligent savages; they're like the Uruk-hai in LOTR, only with guns...The Uruk-hai would organise themselves, line up and then storm in - even though they look like horrible monsters. That's what the Locust essentially are...