2old2play is rocking a detailed report on the Zune, the little mp3 player that is being touted as the iPod killer. And it doesn't look so hot. Biggest issue I see so far is the button setup.

That Wheel Thing: Not so cool. Turns out that there's no touch-sensitive scrolling feature here - it's shaped like a wheel, but it's really just buttons. Zune has a menu button on the left of the circle, scroll buttons within the circle, and a play/pause button to the right of the circle. There's also a hold switch just like Apple's on the unit's top, near the headphone port. You press up and down on the "Wheel" to scroll up and down through menus.

Scrollwheel's pretty much de rigeur for handheld music players, I think. I've been reading articles about the thumb-twiddling action and satisfying clicking noises being highly addictive. Frankly, if this thing isn't A) incredibly amazing or B) insanely cheap, it's not gonna make a dent in Apple. Eliza Gauger

More here [2old2play]