Roughly paraphrased from Microsoft's press conference, about Viva Pinata:

"Pinatas became truly famous at the birthday parties of small Mexican children when they were hit by pointy sticks and spilled candy and sweets onto the ground. But what if pinatas were real?"

(Well, then a single deft wack with a stick at the hands of a throng of Mexican children would send its sweet, steaming entrails spilling to the ground.)

Then, he gave an example of how Viva Pinata's television show would give tips to children on how to play their game:

"Furdy the Fudgehog tells you how to get a unicorn in your garden."

Hello, inappropriate euphemism! Florian Eckhardt