We broke the story back a month back, but now you can download it: hit XBox Live and download Cadillac V-Series Collection for Project Gotham Racing 3. Obviously, it's sponsored by Cadillac.

Only the best of the best will be able to master these elegant cars and earn the coveted Cadillac Elite gamer picture. Any Xbox Live competitor who places within the top 100 on the Nurburging F1 racetrack in any of the three Cadillac cars will be awarded this elusive gamer picture. "PGR 3" will continue to reward the top players sporting their new Cadillac Elite status by enabling future gamers to earn the gamer picture only by breaking one of the top 100 scores for that car's specific leaderboard.

This is the sort of in-game advertisement we like to see: when the in-game ads in question are actually just more (optional) content for the game. Granted, this makes more sense for racing games than, say, FPSes... we doubt anyone's going to ask Smith & Wesson to develop a free content pack for GRAW. - Florian Eckhardt