Well it's about damn time. Buena Vista Games has been officially renamed to Disney Interactive Studios.

"This change reflects our focus on creativity, the weight of Disney content in our portfolio and the enormous value consumers see in the Disney brand," said senior vice president Graham Hopper.

This change reflects that more parents will buy their games for their children if there is a nice-sized Disney logo on the bottom corner of the case instead of a lowercase 'bvg'. Seriously, when you have the power of the Disney name at your disposal you need to use the hell out of it. Parents will buy anything with Disney on it, a fact that the adult film industry sadly hasn't caught onto yet.

Buena Vista Games becomes Disney Interactive [GamesIndustry.biz]