Buy Toothpaste, Get New Buildings In SimCity. Because Advertising.

Move over, Nissan Leaf®. We've got some new brands in town: Crest® Toothpaste and Oral-B®. According to EA, specially marked Crest® and Oral-B® products come packaged with a SimCity code for downloadable content called "Attractions Set."

Here's what is included in the set:

Giant Garden Gnome, Dolly the Dinosaur, Llarry the Llama, MaxisMan Statue and the World’s Largest Ball of Twine. Each attraction adds happiness and will also act as a tourist destination in your city. You will have a choice of redeeming the Attractions Set, The Sims Social SimCash, or a $5-off coupon for Origin.

Additionally, the set will make low wealth sims happier, and more tourists of all wealth classes will visit your city.

The cost of the Crest® Toothpaste and Oral-B® products is not clear, though it should be noted that purchase is not necessary: it's possible to get a code via email by mailing in a handwritten postcard to EA according to the FAQ.

The promotion goes on until supplies last, though I'm sure those of you that are unable to pick up Crest® and/or Oral-B® products will be able to sit tight until the inevitable next promotional ad campaign comes around. SimCity, after all, seems to be just as much of an advertising platform as it is a game.