Crave Entertainment is getting together with the Professional Bull Riders, Inc. to create a multiplatform game centered around (what else?) bull riding. According to Rob Dyer, President of Crave Entertainment:

The sport of bull riding has gained tremendous momentum over the past few years, attracting a huge international audience as well as heavy duty corporate sponsors. We feel the skill and tenacity needed to stay on a bucking bull will translate perfectly to the videogame arena.

There's nothing like a game based on one of the most dangerous sports in town. Except, the thrill of strapping oneself to a few tons of angry animal doesn't really seem like it would be all that fun on screen as it does off. Mind you, no one thought golf would be all that fun as a videogame. Kim Phu

2008 is the Year of the Bull (Riding Video Games) [Siliconera]