This is what competition gets you. It gets you a development studio, DICE, trying to convince you that they are making the best military first-person shooter of the year.

Today, they've made their latest pitch while uttering the word someone in their studio or in the EA marketing team cooks up the word—"Levolution"—in order to hype the game's destruction, weather and malleable levels...

They're also trying to impress you with a long-term DLC commitment. They're saying that if you sign up for a $50 Premium subscription of post-release content, you'll get new content every week, including five expansion packs involving an escalating war between the U.S. and China...

Here's what Premium would get you, according to an EA press release:

  • Battlefield 4 Second Assault – Includes four fan-favorite Battlefield 3™ maps now re-imagined with the power of Frostbite™ 3. Available first on Xbox One.
  • Battlefield 4 China Rising – Players fight for dominance across the vast and majestic Chinese mainland. Available December 2013.
  • Battlefield 4 Naval Strike – Experience dynamic ocean combat as the Chinese armada takes the fight to the sea. Available Spring 2014.
  • Battlefield 4 Dragon’s Teeth – The US strikes back engaging in all-out urban warfare. Available Summer 2014.
  • Battlefield 4 Final Stand – Bring the war to its epic conclusion. Available Summer 2014.
  • Two-weeks early access to all expansion packs for that competitive edge
  • Unique personalization options including camos, paints, emblems, dogtags and more
  • Priority position in server queues
  • New content every week
  • 12 bonus Battlefield 4 Battlepacks
  • Transfer Battlefield 4 Premium membership from Xbox 360 to Xbox One and PlayStation 3 to PlayStation 4.

Battlefield 4 will be out in North America on October 29 on PC, PS3 and Xbox 360 and on next-gen later in the year.