47 Ronin is the kind of film that motion picture executives are sure is going to resonate with the gaming crowd, which is why you'll find ads for it everywhere from VGX world premiere game announcements to the new 47 Ronin Clash Mob event in Infinity Blade III.
Starting Friday the 13, Infinity Blade III players will be able to join together to take down 47 Ronin's Samurai Brute, a massive piece of film imagery. The mob will have until December 24, the day before the movie opens, to take him out. If successful, they'll earn access to the creature's sword in their game. If not — well, I guess it comes to life and kills us all. Too bad.
I am perfectly fine with sponsorships and tie-ins, as long as they're done with an eye on maintaining the fun factor. How about you guys?